Compare
Four ways to answer one-off requests.
Customers ask to change how your product looks and shows their data. Here is how teams answer those requests today, and why personalization is where this is going.
Usivity in short
Customers ask in plain language. The change appears for them alone, inside the zones you allow.
One user or a whole account. Your team can send a change to an account’s users.
Your code and data stay as they are. Nothing is written to your systems; one switch turns it off.
You learn what customers need. Reports show what they change and what they ask for.
Today
Four ways teams answer them.
Three were built for other jobs, and each is right for those jobs. Only one changes the product for the person who asked, without a ticket.
Build it in-house
Engineering builds each request.
As a ticket, a setting on a configuration screen, or code for one customer. Slow and costly, and every one-off is code to carry.
Feature flags and per-tenant config
Switch on what engineering built.
Right for releases, experiments and plans. Every variant is built first, and no flag holds a version per person.
Digital adoption platforms
Guide users through the product as it is.
Right for onboarding and help. The product doesn’t change, so the request stays unanswered.
Personalization with Usivity
Let users change the product in plain language.
It appears for them in seconds, or for a whole account when your team sends it. No ticket, no code, no release.
Where this is going
Never customize. Always personalize.
Customization builds a different product for each customer, one ticket at a time. Personalization keeps one product and lets each person fit it to their work.
One product, not many
No fork, branch or per-customer setting to carry. Every account runs the standard product.
Each user, or a whole account
A user changes their own view. Your team sends one change to every user in an account.
Seconds, not sprints
No ticket to size, no code to write, no release to wait for.
Every request is a signal
Reports show what customers change, what sticks, and what the product couldn’t do yet.
At a glance
Four approaches, side by side.
They aren’t exclusive, and each does some job best. For changing how the product looks and shows data for each user or account, one does it without engineering.
Build it in-house when the request changes your data, your logic or who can see what. Use feature flags to release and test features your engineers built. Use a DAP to teach users the product as it is. Usivity doesn’t do those jobs, and isn’t meant to.
| Question |  Usivity | Building in-house | Feature flags | DAPs |
|---|---|---|---|---|
| Personalized for each user or account? | Yes. Each user, or all of an account’s users at once. | Rarely. Usually everyone, or one account through custom work. | Per account or segment, only between built variants. | No. The product stays the same for everyone. |
| Changes how the product looks and shows data? | Yes, inside the zones you allow. | Yes, after a build and a release. | Turns built features on or off. | No. Guidance sits on top. |
| Who makes the change | The user, or your team from the portal | Your engineers | Engineers build it; product chooses who gets it | Your team writes guides; users follow them |
| Time to change | Seconds | The backlog, then the next release | Instant to flip; anything new is built first | As long as each guide takes to write |
| Engineering effort (code) | Low effortOne script tag and a signed identity, once | Very high effortDesign, build, test, release, maintain | High effortBuild, test and clean up each variant | Low effortA snippet, once |
| Team effortIntake, sizing, prioritization, escalation, testing, upkeep | Low effortUsers ask for themselves. No ticket to size. | Very high effortEvery request filed, sized, prioritized, often escalated | High effortTargeting, testing combinations, tracking who has what | High effortWriting guides and keeping them in step with the UI |
| Risk to your code and data | None. Presentation only, off in one click. | Every one-off is code to carry forward | Old flags pile up in your code | None. It sits on top. |
| Shows what customers need | Every request, in their words, by account | Only what reached a ticket | Rollout and experiment results | Clicks and drop-off |
| Best for | Personal fit, account setups, learning what customers need | Data, logic, permissions, new capabilities | Releases, kill switches, experiments, plans | Onboarding, training, in-app help |
Go deeper
Usivity against each one.
A fair comparison with each approach: what it’s right for, where Usivity fits, and how the two work together.
- Usivity vs building it in-houseEngineering tickets, configuration screens and per-customer code, compared with users personalizing in plain language.
- Usivity vs feature flagsFlags release the features your engineers built to the users you choose. Usivity lets each user fit the product to their work.
- Usivity vs digital adoption platformsDAPs guide users through the product as it is. Usivity changes the product for each user, in plain language.
Frequently asked questions about the alternatives.
What is Usivity?
Usivity is an AI-powered product experience platform for B2B SaaS companies. It lets the people using your product personalize how information is displayed for them, just by asking in plain language. Users type requests like “highlight deals over $50k” and see the change instantly, only for themselves and only where you allow it. Usivity works as a layer over your app, so there are no code changes and a smaller feature-request backlog. Built-in product analytics show you what customers actually want, including what your product can’t do yet. Every request becomes a signal for building a roadmap that drives revenue.
Why personalize instead of customize?
Customization changes the product for one customer: a ticket, a setting or code that your engineers build, test and maintain. Personalization leaves the product as it is and lets each user change how it looks and shows their data, in plain language, inside the zones you allow. You keep one product. Never customize. Always personalize.
Is personalization only for one user, or a whole account?
Both. A user’s own request changes their view alone. Your team can also describe a change in the Usivity portal and send it to one user, or find an account’s users by company and send it to all of them at once. Each user gets their own copy, so nobody repeats the change user by user.
Isn’t it cheaper to just build the small requests?
Rarely. Each one is taken in, sized, prioritized, built, tested, released and maintained, and every one-off adds code your team carries forward. Run your own backlog through the grader to see which requests users could make themselves.
What are the alternatives to Usivity?
Teams usually handle these requests by building them in-house (engineering tickets, configuration screens or per-customer code), with feature flags and per-tenant configuration, or with a digital adoption platform (DAP) that guides users through the product as it is. Each is right for some jobs; the comparisons on this page say which.
Is Usivity a feature flag tool or a digital adoption platform?
Neither. Feature flags release the features your engineers built to the users you choose, and a DAP teaches users the product as it is. Usivity changes how the product looks and shows data for each user, at their request, without a release.
Does Usivity change our code or data?
No. Personalizations change presentation in the user’s browser, inside the zones you choose. They never write to your backend, database or APIs, and your team can switch any one off.
Compare it on your own product. It takes ten minutes.
In ten minutes we’ll show you what your customers can change on their own, and what your team never has to build.
Book a 10-minute demo
We reply within one business day.
You’re booked.
We’ll reach out within one business day to confirm your 10-minute demo.