Every customer wants a different product experience.

Usivity is an AI-powered product experience platform for B2B SaaS companies. It lets the people using your product personalize how information is displayed for them, just by asking in plain language. Users type requests like “highlight deals over $50k” and see the change instantly, only for themselves and only where you allow it. Usivity works as a layer over your app, so there are no code changes and a smaller feature-request backlog. Built-in product analytics show you what customers actually want, including what your product can’t do yet. Every request becomes a signal for building a roadmap that drives revenue.

A change one person makes to how your product looks or works for them: hiding columns, highlighting deals over $50k, adding a chart, exporting a filtered table. It applies to their view only and never touches your code.

B2B web apps where people work in tables, lists and dashboards, and where your teams keep hearing “can it look or work differently for us?”. Licenses start at 50 user seats. Usivity isn’t offered yet for EU or UK personal data, health information covered by HIPAA, card data or government ID numbers.

Formatting and highlighting, sorting, filtering and grouping, hiding and reordering columns, calculated values, charts and KPIs, progress indicators, renamed or translated labels, personal notes and one-click exports. It can’t change your data, business logic or permissions.

What Usivity can and can’t do

Your engineers add one script tag and sign each user’s ID and email on your server with HMAC-SHA256. Then, in the Usivity portal, you allow your domains and choose the zones Usivity can change. The script tag takes minutes, and domains and zones take an hour or two. Most integrations take a few hours to a day.

No. Your server signs each user’s identity, so Usivity recognizes them with no sign-in. There are no end-user passwords.

Zones: the parts of each page Usivity can change, set by CSS selector. Data sources: the only APIs it can read, read-only. Access: which users get Usivity, whether they see the button, and whether they can make their own changes or only apply what your team sends. One switch turns it off for everyone.

Personalizations change only what renders in the user’s browser and never write to your backend. Before page content goes to the AI (Google’s paid Gemini API), common personal data such as emails, phone numbers, card and bank numbers, Social Security and tax ID numbers, dates and street addresses is redacted in the browser and again on our server. Other text, such as names and amounts, is sent so the AI understands the page. Page content isn’t stored, and no customer data trains AI models.

Security and architecture

The person who asked sees the result straight away and can switch it off or ask again. A request Usivity can’t do inside your zones is declined and logged for your team. What the AI returns is never run as code: the SDK carries out only the changes built into it. AI isn’t perfect, so check a personalization before anyone relies on it for critical work.

$39 per team member a month, plus $2.00 a month per user seat. A seat covers each user with a personalization, including ones your team sends. You choose your seats, from 50, as an annual license.

See pricing